When 14-year-old Anurag Chauhan stepped up to volunteer for various social causes, little did he know that the desire to change the world would run deep. The more he volunteered, the more he learnt about the harsh realities of the society we live in—particularly menstruation and the taboo surrounding a rather natural biological phenomenon. Fortunately, Chauhan was sensitised on the subject at a young age. “As an immature and gullible boy watching advertisements for sanitary napkins on TV, I believed that they were actually meant to soak up ink. And considering most of us used fountain/ink pens for school, we always had ink at home. I would secretly go into her cupboard and take a few pads to see if the ink absorbed like it did in the ads. That’s when my mum sat me down and explained that people were shy to openly discuss periods, and pads weren’t meant to absorb ink.”